NJDOH Booster Campaign Pitch

CHALLENGE:  
An Ad Agency needed to pitch the NJ Dept of Health for an upcoming Vaccine Booster public education campaign.

SOLUTION:  
The copywriter came up with a secondary slogan "Go Boost Yourself!" I created this one-off piece by editing the famous WWII propaganda poster. In Photoshop I pulled up her sleeve and added a band-aid. Simple but catchy.