NJDOH Booster Campaign Pitch

CHALLENGE:  
An Ad Agency needed to pitch the NJ Dept of Health for an upcoming Vaccine Booster public education campaign   

SOLUTION:  
Promoting vaccines is difficult; I didn’t want to show needles, vials, injections, illness or anything else uncomfortable.  

I focused on happy people flexing for the camera, with "post-vaccination" band-aids on their arms.