NJDOH Booster Campaign Pitch

CHALLENGE:  
An Ad Agency needed to pitch the NJ Dept of Health for an upcoming Vaccine Booster   public education campaign.

SOLUTION:  
Promoting vaccines is difficult; I didn’t want to show needles, vials, injections, illness or anything else that may be seen as unpleasant.   

I created this ad focusing on happy people flexing for the camera, digitally adding "post-vaccination" band-aids on their arms in Photoshop.